Thomas Cook: I’d be surprised if people really knew what we were doing with their data

For a business that thrives on first-party data, the potential aftermath of GDPR will undoubtedly have sent a few shivers up the spines of Thomas Cook’s marketers.
From email addresses and card details, to home addresses and information about families, the travel company has data from more than 20 million people who it sends on holiday every year.
But more valuable than that are the 175 million people that use Thomas Cook as a benchmark for cost each year.
While these “travel intende