Thomas Cook, First Choice, consumer confidence: 5 things that mattered this week and why

Thomas Cook brings back famous strapline
Thomas Cook is bringing back its famous ‘Don’t just book it, Thomas Cook it’ strapline as part of a new family-driven marketing campaign.
It’s an interesting move by the travel brand, which can’t seem to make up its mind on whether to keep or scrap the strapline. The slogan was originally created in 1984 and was used in the company’s marketing until 1993, when it was dropped. It was then brought back in 2008 before bein