27-09-2019 13:59 via marketingweek.com

Thomas Cook, Coca-Cola, KitKat: 5 things that mattered this week and why

Is the Thomas Cook brand worth saving?
Thomas Cook ceased trading this week after talks to find the funding lifeline it needed to keep operating failed.
The liquidation puts 9,000 British jobs at risk and triggered a huge repatriation effort to bring home the more than 150,000 UK consumers on holidays with the company overseas. It could also spell the end for a 178-year-old brand that led the way in bringing holidays to the masses but in the end did not react fast to the rise of online or find
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