Thomas Cook brings back ‘Don’t just book it, Thomas Cook it’ strapline, again

Thomas Cook is bringing back its ‘Don’t just book it, Thomas Cook it’ strapline as part of a new campaign that will see the tour operator move into native TV content for the first time.
The campaign, created by agency KBS Albion and which launches tomorrow (23 December), features two TV ads filmed at its resorts. The first is a family-focused spot, called ‘The Man’, which shows a young girl strutting around the pool in a crazy outfit and without a care in the world.