26-11-2018 08:40 via marketingweek.com

Thomas Cook, ad spend, ad fraud: Everything that matters this morning

Ad spend to pass £20bn fuelled by rise in digitalSpending on advertising is to pass £20bn for first time in 2019 despite a decline in traditional media as digital advertising growth fuels the industry .Advertising spending in the UK is expected to hit £20.8bn next year, according to a report GroupM, a rise of 4.8%. This is largely down to advertisers’ spending on digital, with the amount spent on internet advertising growing 8.6% to £12.8bn.
However, traditional med
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