Thomas Barta: To fix marketing’s perception problem, we must overcome three issues

A couple of days ago, I had dinner with a friend who complained: “Our profession’s reputation is in tatters. When I started out 12 years ago, people respected me for my job in this highly regarded industry. What we did was important. And today? Nobody trusts a banker anymore.”
I found some nice words for him. But deep in my mind I thought: be glad you aren’t a marketer.
Depending upon which study you pick, between 50% and 80% of CEOs don’t trust marketing (some of