Thomas Barta: It’s time to ditch your job description

Every McKinsey consultant fears that shocking moment; the day when you say to yourself: Oh, shit, what am I doing here?
My moment came right in year one. An associate, I was tasked with building a media model for a telecoms client. Eight weeks in, our senior director entered the team room. It was late. I was the only one left. He said: “What are you working on?”
I proudly explained the model and my innovative response curve. After patiently listening for two minutes, he dropped the