Thomas Barta: If you want a high-performing team teach them how to fight

You might be wrong. Or at least not completely right. But who’ll tell you? Marketing is a demanding job. Customer needs are rapidly changing. So is technology. So is the economy.
Never before has brilliant team work been more important – be it in departments, projects or with clients. “No one on the planet knows how to build a computer mouse,” said author Matt Ridley in a TED talk in 2010. There’s just too much to know, too much to learn. Even as a superstar, you&r