Thomas Barta: Don’t let technology become a confidence-drainer

Digital technology promises a bright future, but it’s complex and it nags on executives’ confidence; more so than many will admit. Time to shift gear – you can’t know it all. The new currency of expertise is having an overview.
Technology has penetrated almost every corner of the business. For the most part, that’s great news. What do customers want? What’s the most profitable sales channel? Which half of our marketing money is being wasted? Thanks to technolo