Thomas Barta: Being late makes marketers look like overwhelmed leaders

It was one of those baffling days. I was giving a closing keynote speech at a conference, but the event ran late and my slot was pushed back by an hour. The following leadership dinner talk started late too, because the marketing team hadn’t left the office on time.
There is probably a reason why no language knows the term ‘punctual like a marketer’. But why are marketers always late? Is it the system? The people? And, for marketers, does being late actually matter? Let’s