‘There’s no magic formula’: The challenges of measuring marketing effectiveness

The ways to measure marketing effectiveness vary from brand to brand and campaign to campaign and can run the gamut from digital attribution to econometrics.
What marketers won’t find, however, is one technique that works in all circumstances. That’s the conclusion of the latest video in our series on marketing effectiveness, created in partnership with Thinkbox.
“There are lots of techniques, they’re all good in their own right, but there’s no one technique t