There's been a dramatic shift in why the world drinks coffee — and it's a boon for companies

Coffee is just like wine.
People don't drink wine only to get drunk. Similarly, many people enjoy coffee for more than just an early-morning or late-night boost, according to Andrea Illy, the CEO of the Italy-based Illycaffè coffee company.
"People were drinking lousy coffee with sugar and milk in order to get the caffeine kick in the morning," Illy told Business Insider in a recent interview.
"There's no time any longer for that. Now, people enjoy the preparation, they enjoy the places w