There's a simple formula that explains how Nike lost its sneaker mojo (NKE)

Nike has had a problem with its Jordan brand recently.
There is a simple formula that explains how Nike came to this problem, and how it can fix it.
The problem probably can be traced back to decisions made years ago.
 
In 1987, Nike partnered with then-rookie Michael Jordan and released the first Air Jordan, which forever changed the shoe industry. Nike's crown as king of the sneaker market lasted until just recently when the unthinkable happened and the brand suddenly lost its "cool