The year ahead in marketing and digital: Part 3 – digital

Every year I pick out digital and marketing trends and developments which I think will shape the industry and its planning and thinking in the year ahead.
There is an increasingly blurred line between ‘digital marketing’ and ‘marketing’ but the following trends focus on the digital elements of marketing.
In part 1, I looked at broad macro trends affecting brands, and in part 2, marketing-specific trends.
Digital transformation
Econsultancy’s recent research on &lsqu