The UK’s 50 most valuable brands must innovate to survive globally

Entering the precarious world of post-Brexit Britain, homegrown brands will need to stay ahead of the global pack in order to survive. British brands are, however, less healthy and innovative than their global counterparts according to new BrandZ research by Kantar Millward Brown.
BrandZ’s first ranking of the UK’s top 50 most valuable brands does not include a single pure-play tech business, whereas 47% of the global top 50 are technology businesses. The British ranking is skewed he