The UK is ‘four years’ behind the US on customer experience

American brands are more advanced in customer segmentation and brand experience than UK counterparts, and are more aligned internally, meaning they continually outperform the UK in customer experience.
The US beats UK companies by an average of 2% on customer experience scores, according to the latest US Customer Experience Excellence report by consultancy KPMG Nunwood, with the top five American brands scoring the best in the Western world. Although this figure is down from an average