The trends that will change how you do your job in 2018

Below, Marketing Week outlines the eight key trends, issues and predictions that will define 2018.
Click on each heading for the full analysis.
Marketers will become more accountable in an uncertain economy
Next year is expected to get more volatile, as pressure on consumer spending means marketers will also have to be careful that their investments have a laser focus on supporting and growing sales.Brands won’t be able to do with data what they can’t explain to customers
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