‘The three things marketers require to meet the needs of modern customers’

The nature of modern customers means marketers face a radically different landscape from their marketing forefathers and mothers.
Customers expect to make purchases and consume content 168 hours a week, whenever, and however, they choose. The rise of the 168-hour economy, at a time when the majority of marketers still expect to work the traditional 38-hour week of the 1960s, means many brands and services are failing to keep pace with expectations.
Ask senior marketers what marketing framework