The Sun’s CMO on why it is important to give value back to readers

The Sun wants to capitalise on the current consumer trend for seeking brand value as it launches the latest iteration of its ‘£9.50 Holidays’ campaign.
The newspaper’s ‘Whole Lotta Hols’ ad goes live this week and will be featured in the paper from 7 to 31 January. It will also run across TV, online and through email and print communications.
The brand says it has a core audience that come back every year to book holidays through the promotion. However it adm