The state of programmatic advertising

Programmatic advertising is accounting for more and more ad dollars. Emarketer estimates it will account for three-quarters of the UK display ad market this year.
Globally, programmatic ad spend grew from $5bn (£4bn) in 2012 to $39bn (£31.3bn) in 2016, at an average rate of 71% a year, according to Zenith’s programmatic marketing forecast. It predicts programmatic advertising will grow 31% in 2017, faster than all other digital channels including social media (25%) and online v