The stakes for iPhone 7 have never been higher (aapl)

Apple is expected to announce the iPhone 7 on September 7 — and the stakes have never been higher.
After years of staggering growth, the Cupertino company's smartphone business is in decline, ramping up the pressure on Apple to make sure the new iPhone delivers.
And from what we've heard of the new handset from rumors, that's by no means guaranteed.
According to data from research firm IDC, sales of the iPhone dropped by 7.7% in the second quarter of the 2016 calendar year c