The shrinking and emerging demographics marketers need to know

The life trajectories of different demographics across the UK are changing. The challenge of securing a foothold on the property ladder has transformed Britain into a country of renters, spending their money on cars and holidays rather than investing in their houses.
Over the past decade over one million people who would previously have bought houses, have been forced to rent instead, according to a five-year study of UK consumer financial habits by Experian.
The research shows a significant pol