The right questions are more important than the right answers

What if the role of a marketer is about not having the right answers, but asking the right questions?
Much of what a marketer does is ask questions: we probe others or we probe information. But when is the last time you stopped to think about how you ask questions?
I was reminded of this while trying to work through a particularly difficult strategy discussion with a colleague. My first instinct throughout was to keep suggesting solutions, supported by what I thought was relevant data and insigh