The Post Office on swapping tactics for strategic transformation

Over the past 10 months the Post Office has embarked on a radical transformation project that has seen the marketing team evolve from a tactical, product-led function to being strategic, digitally-focused and customer centric.
To achieve this goal, the Post Office has halved the size of its team, slashed the number of campaigns it runs by 95% and brought marketing closer to the wider organisation which spans six business units, 120 different products and 11,500 branches serving 20 million c