The people that drive disruptive brands

When it comes to building a disruptive brand, the people behind the scenes determine its success just as much as the product does.
As a result, finding the right talent to drive your business forward is a hugely important task, according to executives from six of the 100 Disruptive Brands, a list of companies blazing a trail in their respective sectors compiled by Marketing Week in partnership with Salesforce.
Of course, it helps if recruits have a successful track record in previous jobs.
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