The new rules on junk food ads: What marketers need to know

Food and drink brands such as Coca-Cola will have to “take greater care with their marketing”, as tougher rules come into place around how they can advertise to under-16s.
The new rules come into effect tomorrow (1 July), and apply to all media that targets under-16s. The Committees of Advertising Practice (CAP) argues it “will mean a major reduction in the number of ads children see for high in fat salt and sugar (HFSS) products”.
They reflect restrictions already in pla