The Marketing Week Christmas blog 2017

1 November, 11am – Vodafone tells the story of a festive romance
Vodafone has brought back actor Martin Freeman to star in a series of short films that will appear across TV, digital and social that take a “fresh” look at a festive romance.
‘A Christmas Love Story’, created by WPP Team Red, sees Freeman meeting a mysterious woman on the train and bonding over their love of ‘It’s a Wonderful Life’. A series of problems, such as a lack of pay-as-you-