The man behind the Marketoonist on bringing marketers’ bugbears to life

A picture is worth a thousand words, or at least that’s how the saying goes. One man who agrees whole-heartedly is Tom Fishburne, perhaps better known as one of Marketing Week’s longest-serving regular contributors: the Marketoonist.
“I think of cartoons as little encapsulated stories, a leaping-off point for more in-depth conversations,” he says. “Cartoons are one of those mediums that have always been tacked up on a fridge door because it’s a simple shortha