The key attributes of DTC consumers

The market for direct-to-consumer (DTC) brands has been growing rapidly in recent years. And while much has been written about the brands themselves there has been less information about the key attributes of the consumers buying these products and what entices them to buy.
And there are key differences between DTC consumers and the average shopper that brands should be aware of, according to new research by the IAB UK.
Indeed, DTC shoppers are more likely than the general population to influenc