‘The internet means a brand crisis can come from anywhere’

The biggest change in the past 40 years – because it has had the biggest impact on how we as human beings live our lives, and collect and exchange thoughts – is obviously the internet. It is almost impossible to imagine what it was like before it.
I don’t believe anyone wouldn’t want to have it in their lives, but one of the unintended consequences of the internet is that there has been an erosion of trust in society. People don’t control information any more. Ther