The Independent Group can only win with strong and clear positioning

Strong policy positions on a few key issues will be the biggest factor in the success or failure of a new political party, if one is formed by MPs who have split from Labour and the Conservatives this week. But voters’ party loyalty presents a high hurdle to overcome.
The biggest influence on voting intention is the few key issues that matter most to people, according to new research of 1,005 UK consumers carried out exclusively for Marketing Week by Toluna.
More than half (53%) rank this