The holidays are looking like a happy time for digital ads — and for Google, Amazon, and even Facebook (AMZN, FB, GOOGL)

Digital advertising spending appears to be growing at a healthy rate this holiday season, Colin Sebastian, an analyst with Baird Equity Research, said in a new report.
Ad spending on Google is growing faster than it did in the third quarter, he said, citing data from Merkle, which tracks the digital ad industry.
Amazon is benefitting from marketers shifting their budgets to online ads from offline traditional ones, he said. 
Advertisers seem to be sticking with Facebook, according to the re