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The Guardian launches ad campaign calling for hope
The Guardian has unveiled its largest ad campaign since 2012.
The global campaign, created by Uncommon, is designed to restate the publisher’s purpose, deepen brand affinity among readers and encourage them to support its journalism.
Anna Bateson, chief customer officer at Guardian News & Media, says: “The Guardian has an almost 200-year history of producing journalism which inspires hope. This new campaign aims to turn that fee