The government’s patronising Brexit campaign should have been handled much better

£100m buys you a lot of real estate in media land, as the British government has discovered with its current ‘no deal readiness’ ad campaign.
A 2018 Nielsen report on UK advertising budgets suggests that prime minister Boris Johnson’s bulging purse would have made Brexit the fifth most profligate client in the UK’s spending ranks after Procter & Gamble, Sky, McDonald’s and BT – the latter spending £109.3m on its UK advertising in 2018.
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