The future of customer loyalty is card free

O2 rewards loyal customers with £1 lunches via its priority offersIn order to create true loyalty among customers, many brands are beginning to think beyond traditional card-based programmes. They are instead focusing on loyalty across all aspects of their business, enabling them to better understand consumers’ needs.
Nina Bibby, marketing and consumer director at O2, argues that loyalty is about more than any single programme, as it should permeate every touchpoint for customers.
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