The evolving opportunities of product placement

Love Island and the Great British Bake Off have been two of 2017’s standout TV shows so far. One a reality dating show, the other a baking competition but both massive ratings winners for their respective channels.
Channel 4 splashed out £75m to poach the Great British Bake Off from the BBC, a risk that has payed off. The show’s final episode on 31 October was watched by 11 million viewers, Channel 4’s largest audience for 32 years.
Now in its third year, Love Island attr