The evolution of direct-to-consumer brands and their marketing

Direct-to-consumer (DTC) brands sell their product directly to consumers, taking away the need for third-party retailers, wholesalers, and other middlemen.
In the past decade or so, we’ve seen a swathe of successful digital-first DTC brands make their mark. From Dollar Shave Club to Glossier – DTC has become synonymous with success.
But why is this the case, and what does it tell us about retail and marketing?
Creating better customer relationships
Global digital consumers are now sp