The effect of image-based posts on social media insight

Oreo generates buzz on social media through memes and visual communicationMemes and gifs are dominating social feeds, the rise of which could cause problems for those using social media for insight, as words diminish and image-based conversations become the new form of communication.
Over 80 million photos are uploaded each day to Instagram and users watch six billion videos on Snapchat every day, according to Brandwatch, while Twitter says more than 100 million gifs were shared o