The Co-op focuses on its community work for Christmas ad

Co-op Food is focusing on real customers and its charitable community work for its Christmas marketing campaign.
Its one-minute festive TV ad, created by Leo Burnett, focuses on real customers and how Christmas brings them together as a community. It ends on the question ‘what if our good times could help fund good times for others?’.
The aim of the ad is to bring attention to the £1.5m the convenience retailer has raised for community groups across the UK such as the Southpor