The CMO must ‘be happy asking the dumb questions’

The skills and attributes required of a chief marketing officer are many and varied, with a plethora of possible career routes, but among the unifiying characteristics are a breadth of experience coupled with adaptability and a willingness to experiment with new concepts, according to senior marketers speaking at the Festival of Marketing today (4 October).
“You have to be happy asking the dumb questions,” said Philip Almond, director of marketing and audiences at the BBC, speaking