The challenge of marketing YouTube

YouTube’s CMO Danielle TiedtVideo is fast becoming the default medium for content. Twitter says views are up by 220 times over the past year, time spent watching video on Instagram is up 40% and Facebook’s EMEA vice-president Nicola Mendelsohn believes the social network will be “all video” in five years’ time.
This should be music to the ears of YouTube. Started 11 years ago, it is now the biggest video network in the world with more than 1 billion unique monthly u