The challenge of achieving personalisation at scale

Can you achieve personalisation at scale? That was the question facing delegates at Marketing Week’s roundtable event in partnership with data management platform Relay 42.
Personalisation is always a hot potato but never more so than now as marketers sit on the cusp of the EU’s General Data Protection Regulations coming into effect in May 2018.
While GDPR may well cut down the volumes of information marketers have access to, they are still faced with a huge ‘data lake’ f