The British Council on transforming its marketing structure to create a cohesive global brand

You would be forgiven for never having heard of the British Council, let alone being able to describe what it does.
But at a time when Britain’s role on the world stage is dramatically changing as it prepares to exit the EU, it has rarely been more important that the organisation’s core message is spread and understood across the world. That’s the reason global marketing director Hilary Cross is spearheading a total restructure of its marketing model, with the aim of crea