31-05-2017 16:08 via marketingweek.com

The brand benefits of neurodiversity

The benefits for any brand of recruiting a neurodiverse workforce are wide ranging and transformative. From leading new innovations and helping marketers achieve true diversity of thought, to enriching the wider company culture, having a neurodiverse workforce makes strong business sense.
Neurodiversity, by definition, relates to individuals with dyslexia, dyscalculia, dyspraxia, attention deficit hyperactivity disorders (ADHD) and autism, including Asperger’s syndrome.
Represent
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