The blockchain 'name game' is just getting started — and it echoes dot-com mania

The number of public companies adding "blockchain" to their name, or announcing a pivot to blockchain technologies, will surge in 2018, says Autonomous Research.
The firm's forecast is based on a comparison to the dot-com bubble, which saw a similar phenomenon as companies tried to ride the Internet wave.You'd think an iced tea manufacturer adding "blockchain" to its name would mark the absolute apex of companies rebranding to ride surging interest in cryptocurrencies.
That's not the case, says