The big debate: Do marketing experts need a qualification in marketing?

“Before you explain how marketing is changing you should understand what it was before you started announcing the change. You need a qualification to be qualified.” That is the view of Marketing Week columnist Mark Ritson, who sparked a heated debate among marketers by suggesting the lack of formal training of those held up as marketing ‘experts’ has paved the way for a new breed of marketers who are big on tactics but light on market orientation, rese