The best campaigns of 2018: Part 1

Nike – ‘Colin Kaerpernick – Just Do It’
Nike stoked controversy when it revealed an ad starring NFL quarterback Colin Kaepernick. Created by Wieden+Kennedy, it featured the American footballer alongside the strapline: ‘Believe in something. Even if it means sacrificing everything’.
Kaepernick has become a divisive figure in the US. As many people have supported as criticised his decision to kneel during the national anthem to protest racial injustice. His inc