The best and worst Christmas ads: Marketing Week picks

Charlotte Rogers
Best: Waitrose ‘Fast Forward’
This advert works on so many levels. Instead of waiting with baited breath all year for the release of the John Lewis Christmas ad, this middle-class mum and dad have other things on their minds – a dark chocolate orange stollen wreath to be exact.
They gleefully fast forward the ad at the highest speed possible, before devouring the stollen as the dad explains – between mouthfuls – that he actually prefers ‘the