The B2B struggle: Why are marketers still under pressure to prove their value?

The UK’s business to business (B2B) marketers are slowly managing to impress on their leadership the importance of marketing to overall company health, but there remains a great deal of work to do. That was the finding of exclusive research conducted by Marketing Week and sponsored by Omobono, a creative and marketing technology company for the B2B sector.
Nearly two-fifths of the UK’s B2B marketers (39%) feel marketing is seen as very important by their organisation and a furth