The ASA warns it needs more industry support to effectively regulate online ads

The Advertising Standards Authority has warned that how it is funded and works with industry will need a rethink if it is to successfully regulate advertising, particularly online ads, in the future.
Speaking to Marketing Week ahead of the launch of its five-year strategy, the ASA’s CEO Guy Parker says there needs to be a “stepchange” over the next five years in how it regulates online ads as consumers spend more time online and advertisers increasingly target them there. For